SIGRO GmbH - Tradition, Experience, and a Passion for Unique Products
For many years, SIGRO has stood for high quality decorative and gift items, creative ideas, and a keen understanding of the retail sector’s needs. What once began with an eye for unique products has evolved into a high performing import, export, and wholesale company headquartered in Falkenstein in the Vogtland region.
Our roots lie in a region known for craftsmanship, creativity, and time honored manufacturing traditions. This connection to our homeland, and especially to the Ore Mountains, continues to shape SIGRO to this day. For us, traditional craftsmanship and modern product ideas go hand in hand. As a result, our product range includes both classic items and modern decorations, innovative lighting products, and seasonal trends.
What we are
Experience you can feel.
We understand the demands of the retail industry and know what makes for a successful product line: attractive products, reliable quality, fair terms, and a partnership based collaboration.
Diversity that inspires.
Our product line ranges from Christmas and seasonal items to glassware, wooden crafts, and candles, all the way to modern LED, acrylic, ceramic, and decorative items. We also develop our own collections and have selected products manufactured exclusively for SIGRO.
Proximity that makes all the difference.
Despite our international focus, we’ve remained connected to our roots. Our location in Falkenstein isn’t just our corporate headquarters, it’s part of our identity. Short lines of communication, personal points of contact, and direct interaction with our customers are a natural part of who we are.
Tradition meets the future.
We preserve what has proven itself, while remaining open to new ideas. Our goal is to combine traditional values with contemporary products and trends. After all, successful product lines emerge where experience and a spirit of innovation come together.
Successful together
SIGRO sees itself not only as a supplier but also as a partner to the retail industry. We want to offer our customers products that evoke emotions, enhance retail spaces, and inspire people.
For us, long-term relationships matter more than short-term success. Reliability, quality, flexibility, and a spirit of partnership form the foundation of our daily work.
SIGRO – from Vogtland region. With experience. With passion. Looking ahaed.
Our History
Today · SIGRO
Experience meets future.
Today, SIGRO stands for a diverse range of decorative and gift items, our own collections, international business relationships, and a close connection to our customers.
We combine experience and tradition with new ideas, current trends, and international markets while remaining true to our roots in the Vogtland region.
Our story continues.
2024 · 25 Years SIGRO
25 years full of ideas, development, and encounters.
A Quarter-Century of SIGRO: What began as a small venture has grown into a well-established company with its own collections, strong brands, and international business relationships.
For us, 25 years mean, above all, many people, shared successes, and a passion for products that bring joy.
For that, we say thank you - to our customers, partners, suppliers, and our team.
2018 · New Dimension
445 m² SIGRO at the trade show in Leipzig.
Our largest trade show booth to date in Leipzig covers 445 m². It’s a striking testament to how far SIGRO has come since its first 24 m² booth.
From a small display area to a spacious trade show presence - our product line and our company continue to grow.
2017 · HEJO we will be Part of SIGRO
Ceramic with Character.
With the acquisition of the HEJO brand, we are expanding our product line to include stylish ceramics and creating new opportunities for our customers.
At the same time, by launching our SIGRO online store, we are laying an important foundation for our digital future.
2014 · 15 Years SIGRO
A Milestone on our way.
15 Years SIGRO – Time, to look back and, at the same time, look ahead.
What began in 1999 as a small showroom has grown into a thriving company with a diverse product line and international connections.
2009 · Vogtlandsouvenir
Home is becoming a brand.
At Vogtlandsouvenir, we create exquisite wooden art with a regional flair - for Christmas and Easter crafted with great attention to detail and finished in Germany.
This reflects our connection to the Vogtland region and its tradition of craftsmanship in our product line.
2007 · Own Collection
Quality takes on a face of its own.
With the SIGRO Premium Collection, we are launching our own product line of high-quality wooden items at attractive prices.
More of our own collections will follow - including the SIGRO Wood Art Collection and the SIGRO Glass Collection.
2006 · SIGRO on the international stage
Christmasworld Frankfurt – we´re in on it.
For the first time, we are showcasing SIGRO with its own exhibition system at Christmasworld in Frankfurt, the leading international trade show for Christmas and seasonal decorations.
This marks an important step in our journey from a regional company to an internationally oriented provider.
2004 · Yound Artists and Original Wood Art
Tradition needs a future.
We regularly begin training programs for wholesale salespeople and warehouse specialists.
At the same time, we develop our own wooden products - including incense burners, candle arches, window decorations, nutcrackers, and other traditional items.
2003 · Our own Products
From Retailer to Developer.
For the first time, we are importing our own products.
This marks an important step in our development: SIGRO is increasingly taking the lead in determining which products will later enrich our customers’ product lines.
2002 · The world is becoming our marketplace
New Markets, new Ideas.
Starting in 2002, we began making regular buying trips to Asia.
International contacts, new products, and an ever-improving sense of trends and markets became key components of our daily work.
2001 · Arriving in Falkenstein
Our Home for the Future.
On May 31, 2001, the new office and warehouse facilities in Falkenstein will be inaugurated.
With approximately 1,400 m² of warehouse and retail space, we are laying the foundation for further growth.
Falkenstein becomes the focal point of our company’s history.
2000 · Growth needs space
The First Major Steps.
The warehouse in Auerbach is becoming too small. The next stage of our growth takes shape in Schreiersgrün.
In September, we participate in our first trade show. Our 24 m² booth quickly expands to 48, 72, and finally 126 m².
In the fall of 2000, we decide on a new location in Falkenstein.
1999 · The Beginning
An idea becomes "Singers" Wholesale.
SIGRO gets started with a purchasing and sales office.
The first showroom is just 24 m² small, but with big plans.
This is where our story begins.
A story that, to this day, is shaped by entrepreneurial spirit, courage, passion, and an eye for exceptional products.
From 24 m² - Showroom to a strong Partner to Retailers
Every story begins with an idea. Ours began in 1999 with a small purchasing and sales office, a 24 m² showroom and a strong determination to build something.
Today, SIGRO is an internationally oriented company specializing in decorative items and gifts, headquartered in Falkenstein. In between lie 25 years filled with developments, challenges, encounters, and successes.
Our journey took us from our first steps in Auerbach, through Schreiersgrün, and finally to Falkenstein, where we’ve been based since 2001. As our product range expanded and demand grew, so did our warehouse and retail spaces. At the same time, we increasingly opened up to international markets. Sourcing trips to Asia, direct imports, and participation in international trade shows became key building blocks of our growth.
But SIGRO has never been just a retail company. We began developing our own products early on. Traditional wooden crafts, incense burners, candle arches, window decorations, and nutcrackers are just as much a part of our history as modern collections made of glass, ceramics, and other materials. With our own brands and collections, we give our ideas a unique identity.
A special part of our identity is our connection to our region. With Vogtlandsouvenir, we’ve developed the finest woodcraft with a regional focus, combining traditional craftsmanship with contemporary product ideas.
Our product line has also continued to evolve. In 2017, we added stylish ceramics under the HEJO brand. At the same time, the launch of our online store marked another important step toward the digital future.
Today, we look back with pride on what has grown from those first 24 m². But we’re just as eager to look ahead.
Because one thing has remained the same throughout all these years: our love for beautiful products, our commitment to quality, and our collaborative relationship with our customers.
We believe that experience is important but curiosity is even more so. That’s why we combine time-tested values with new ideas, tradition with modern trends, and a regional connection with an international outlook.
That’s SIGRO. Since 1999. And ready for the next chapters.